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Experienced TV expert joins FX as creative director

ORLANDO, Fla. — Veteran television news expert Bill Brown has joined FX Group as creative director.

Brown will contribute his extensive production knowledge to FX's award-winning set design projects, including on-site service and consultations focused on maximizing storytelling and flexibility.

"With Bill, FX will be creating the next generation of sets," said Mack McLaughlin, FX's CEO. "Bill's work makes sets come alive and change hour to hour and day to day as the news warrants," McLaughlin said.

The addition of Brown will also bring FX clients his extensive training experience, including Brown's signature Total Station Coaching. Brown will work directly with not only on-air talent but the producers, writers, directors, TDs, videographers, editors, studio camera operators and floor directors who support them.

This team-driven approach, which other consultants frequently ignore, is vital to ensure effective training with obvious benefits that last.

"Take, for example, the coach who tells an anchor team to pick up the pace by 'jumping the cue,' that is, coming in faster at the ends of each other's reads," said Brown.

"Unless that coach also meets with the production team to adjust show timing changes, directors' punches and studio crew cueing changes, jumping the cue will have your team jumping off a cliff before the end of the A block," Brown explained.

In addition, FX will give stations proven strategies to create, design, build, launch and promote a winning brand that connects emotionally with viewers.

With the addition of Brown to its industry-leading team, FX is now the only design firm offering its clients a full time studio integrator with more than 30 years of studio experience in more than 200 television stations and networks worldwide.

FX clients will benefit from Brown's extensive experience in the television industry, which includes newscast directing, producing and promotion work at stations in Washington, D.C. and Raleigh, N.C. Brown also holds the distinction of being the consulting industry's first full-time promotion and marketing specialist.

Brown has a long history of collaborating with FX, including work at WCPO-TV in Cincinnati as well as projects at WSMV-TV in Nashville, Tenn., WEWS-TV in Cleveland and CBS owned and operated affiliate KTVT-TV in Dallas.

Brown joins FX from The Coaching Company, which he co-founded and spent 22 years at as its CEO and lead creative consultant.