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DALLAS — KTVT-TV , the CBS owned and operated affiliate in Dallas, has launched high definition newscasts with a new set from FX Group.

KTVT-TV debuted its new set facing heavy competition in the Dallas HD news market, so management knew the station needed to make a big impression on viewers.

Though FX has done work for stations in major cities including Philadelphia, Boston and Detroit, KTVT-TV is FX's first project for a big-three affiliate in a top-10 market.

"We're very proud of our work in Dallas," said Mack McLaughlin, FX's CEO.

The sprawling new duopoly set features two anchor areas, a weather center, flexible standup area and a multipurpose interview and sports set (click here to view images).

Warm wood tones and faux stonework combined with sleek curves and contemporary metal finishes combine to create a visually-stunning environment that creates an eye-catching, branded look on the station's HD and standard definition signals.

The set is built around a centralized weather center, allowing this important segment of the studio to serve both KTVT-TV and its sister independent station, KTXA-TV.

KTXA-TV's set continues the warm yet modern flair by utilizing rich, reddish-brown wood tones offset with perforated metal panels and curved graphic openings. And importantly, it is a distinct look that sets KTXA-TV apart from the KTVT-TV brand.

Both sides of the set are stocked with state-of-the-art high definition monitors that display live videos and graphics. The monitors also allow the station to quickly and efficiently brand individual shows and segments.

The entire set was specifically designed for HD broadcasting, explained McLaughlin. "We carefully planned each and every shot the station uses, ensuring the picture looks great in 16:9 and 4:3," he said.

That, combined with FX's industry-leading construction methods, means unparalleled attention to detail and quality, both extremely important points to remember when producing HD broadcasts.

KTVT-TV's set was designed and built at FX's 50,000-square foot Orlando facility, where a team of experienced designers and support staff worked one-on-one with KTVT-TV's creative and news departments.

More: Case Study | Images of Set | Panoramic View

For more information about FX Group, call Kathy Mosher-Boulé at 407-573-0499 or