Home | In the News

FX Group to present 'HD Without Fear' at Promax/BDA

NEW YORK — FX Group’s CEO/creative director will moderate an informative session about high definition and digital broadcasting at this year’s Promax/BDA convention.

During “HD Without Fear,” FX’s Mack McLaughlin will join other experts who will use their real-world experiences with HD and digital television to provide a valuable wealth of information and tips.

The discussion is slated for Thursday, April 14 at 10:30 a.m. at the New York Hilton Towers. Other panel members include Marv Danielski, vice president of marketing and creative services at Hearst Argyle Television Inc., Bill Brown, president of The Coaching Company, and Jessica Rappaport, director of marketing for KCRA-TV Reports HD.

Attendees will learn about a wide range of issues, including potential pitfalls and solutions provided by a group of professionals who have been involved with HD since 1999.

Topics will include lighting design, makeup design and camera tips that will put experienced talent at ease.

Plus, attendees will hear storytelling, graphics, shot blocking and framing concepts for 16:9 and 4:3 and the invaluable “Top Ten Things to Know Before You Go HD” list.

McLaughlin and FX have extensive experience designing and building sets for HD, 16:9 and 4:3.

Every set FX has built in the past decade has been HD-ready; the company’s in-house fabrication shop produces the industry’s highest quality sets.

In addition, FX offers a full range of lighting design and installation solutions for high definition broadcasting.
Solutions can be tailored for specific skin tones and experienced talent.

Through FX’s Lighting Optimization Program, stations can add the benefit of return maintenance visits by FX’s Emmy winning lighting design team.

In addition to the panel, FX will also be exhibiting at the Promax/BDA Networking Village at Booth 31.

For more information about FX and to request a free copy of the company’s “HD and Set Design” guide, visit www.fxhighdef.com.

For more information about FX Group, call Kathy Mosher-Boulé at 407-877-9600 or