KTVT-TV and KTXA-TV, Dallas' CBS owned and operated duopoly, needed a unique and flexible look for its primetime newscast.
Situated across the studio from sister station KTVT-TV's set, this modern set features sleek, perforated metal vertical panels with red and brown toned walls.
The set also incorporates multiple, uniquely arranged HD flat panel screens that provide flexible storytelling options.
Since KTXA-TV shares the centralized weather center with KTVT-TV, the work area is designed with two unique branding designs while still blending seemlessly into both sets. In addition, the studio's sports set doubles as a multipurpose presentation area for KTXA-TV.
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