As an NBC affiliate, the peacock logo is a key element of WDTN-TV's brand. The design displays the network's highly recognizable logo throughout the set, creating aa look that's full of bold colors and brand-centric elements.

A large rear projection screen behind the main anchor desk allows flexibilty to display eye-catching motion loops and franchise graphics behind the anchors. On either side, large duratrans feature a stylized rendering of the NBC peacock.

Adjacent to the main set, the weather center utilizes a series of large and small flat panel monitors to display real-time weather graphics and maps while forecasters on the air. The center's pod doubles as a flexible workstation and presentation area.