FX Group | Set Design | Sets That Work

Sets That Work

"FX Group creates sets that work — sets that are uncompromisingly functional as well as stunningly beautiful. This means FX's lighting designers accommodate a virtually unlimited list of shots, including rear projection screens, roving plasma screens with multiple anchors and working weather centers with unlimited shooting positions." — Bill Brown, Creative Director

FX Group understands that sets are much more than just backgrounds and desks: Your set needs to help your team enhance your broadcast, get your storytelling across to viewers in clear, concise and innovative ways and reinforce and build your brand.

Technology-driven
FX has long been a leader is using cutting-edge technology in broadcast environments. Through the use of rear-projection, flat-panel and DLP screens, FX provides clients with exciting ways to present graphics, branding and storytelling elements. FX also can provide unique ways to use technology to increase your set's flexibility.

Flexibility
FX's shot-by-shot design approach allows us maximize your set dollar by delivering flexible and scalable scenic solutions. By combining traditional scenic design methods with 21st century technology, we can create sets that offer unique looks for your broadcast's segments and franchises. We also specialize in creating set areas that, with just a few simple changes, can be used for a variety of purposes — each with a unique look.

Brand-centric
As the television landscape becomes more and more cluttered, broadcasters like yourself are realizing the value of building a strong brand. FX can deliver scenic solutions that coordinate with and enhance your existing look. FX's design process also pays close attention to your station's demographic and storytelling goals, as well as other visual and aural elements of your broadcast.

Cutting-edge technology, such as this 70-inch DLP monitor at WESH-TV, gives your station a high-tech way to display graphics and branding and allow talent to interact with what they are presenting, bringing your viewers closer to the story. We also provide advanced presentation areas where talent can build and change weather forecasts on the fly.

FX Group understands the importance of your brand and can design prominent elements that work with and reinforce your logo and slogans, such as the prominent elements seen here on the WXYZ-TV set.

Rear projection screens, such as this one at WTNH-TV, give you a quick and easy way to give different segments and features a unique look with a range of full motion video feeds and animation.